Perfect Sound Makers



SEAT Barcelona brought DJ and Producer Carlos Jean to their factory to meet with, and be inspired by, the SEAT engineers. The ultimate purpose of the project was for Carlos to then create sounds which are inspired by the way they work.

Kent directed all 6 episodes of the series. He also wore the composers hat for the soundtrack.

In episode 6 we conclude the series and travel to Carlos’ sound studio, where he greets the engineers and plays their individual sounds for them…plus a little surprise: (*SPOILER*) a version of Katy Perry’s Firework (which Carlos produced) using sounds inspired by the engineers. Awwwwww.


Agency: Atletico Barcelona (now Grey Worldwide)

Year: 2011

Frame: 1080p
Film Ratio: 1.77:1
Frame rate: 25
Runtime: 04m06s (episode 6)
Country of production: Spain, UK


The Perfect Sound Makers

Client: SEAT

Director: Kent Hugo
Director of Photography: Javier Molina
Editor: Gorka Villescusa

Music: Kent Hugo (in situ music by Carlos Jean, courtesy Warner Music Group Spain)

Production Company: Smile Spain
Production Manager: Eduardo Olavide
Exec. Producer: Alvaro Weber

Agency: Atletico Barcelona
Creative Director: Steve Meredith
Agency Producer: Sandy Reay

Graphics Art Director: Vini Naldi
Animation: Vini Naldi