Product of a Canadian suburb and son of an intrepid Frenchman and pensive Canadian-woman, Kent learned early that the success of a good idea depended on its virtue and concept. Mix in a degree and postgraduate degree in experimental postmodern art and film making, and the result is a body of work that can safely be described as playful,  different, and always concept-driven. He has 14+ years directing experience, and has enjoyed directing projects with: JWT, Leo Burnett, Grey, MTV International, Vice, Warp Records, Goodby Silverstein & Partners, Lola, and Ministry Of Sound (amongst many others). Past and present work with production companies & reps include Bullion, OB Management, Smile Spain, Curious Pictures, Electric Company, Hesty Reps, Mr.Hyde and Czar. At the core of his interests is an extensive collection of A.M. Cassandre posters, almost every Douglas Coupland book ever released, and an obsession with collecting weird and wonderfultypes of lights. Kent has been living in London since 2008. He is acutely aware of the pitfalls of living in Britain with a name like Kent, and so he also goes by Derek, Hugonought, Mr.Hugo, Kentucky, or whatever else you want to call him.

Here he is at the age of probably 4, sat atop a milk can, wearing a Montreal Alouettes baseball team cap, and brandishing a shovel.